Social Media/Digital Marketing Specialist Position Summary

If you’re interested in joining our team, please send your resume and cover letter to hr@cryoport.com. Make sure to include the job title of the position you are interested in the subject line of your email. 

Job Title: Social Media/Digital Marketing Specialist
Job Category: Staff
Department/Group: Marketing
FLSA Status: Exempt
Reports To: Chief Commercial Officer
Travel Required: Up to 15%

Position Summary
The Social Media/Digital Marketing Specialist is responsible for social media and digital marketing initiatives across all Cryoport digital properties.  This role requires the ability to craft a social voice for all divisions that is authentic and relatable to different audiences.  Digital marketing skills are also required in order to develop, manage and measure successful online campaigns.

Primary responsibilities will include:

  • Expand on and provide ongoing content updates for our social media presence (LinkedIn, Twitter, Facebook, Instagram, YouTube, Tumblr, etc.) in support of brand awareness
  • Manage daily and live social postings; identify new social media opportunities
  • Propose new ideas and innovative, engaging messaging for social media content
  • Work with internal team members in drafting content for web articles and blogs
  • Maintain and update content for all digital properties
  • Monitor and update web properties to support increased SEO, including keyword strategies, metatags, backlinks, page titles, etc
  • Manage AdWords campaigns, including related analytics reporting
  • Manage reporting and metrics on all digital marketing activities (ROI & KPIs)
  • Voice of Customer program support including, monitoring, reviewing and responding to online reviews and social media feedback; providing recommendations on improving client engagement
  • Contribute to a variety of graphic design and production activities simultaneously to include, but not limited to; design ads, flyers, other promotional or informational materials and publication layouts
  • Assist team in designing captivating projects with a full range of print and digital collateral aligned with corporate brand guidelines and overall objectives
  • Provide support for marketing-related initiatives including workshops, tradeshows and webinars
  • Support corporate and investor relations through drafting and editing press releases, newsletters and email blasts, when needed

Competencies:

  • Exceptional communication skills (written, verbal & nonverbal) and research skills
  • Up-to-date working knowledge of social networking platforms including Facebook, Twitter, LinkedIn, Instagram, SnapChat, YouTube, Tumblr, Flickr, UnTappd
  • Experience creating and optimizing Google AdWords campaigns
  • Well-versed in digital marketing including paid content, ad creation and spend, analytics, metrics, content creation, posting, etc
  • Strong copywriting skills
  • Creative, out-of-the-box thinking
  • Possess a balance of creativity with good analytical skills
  • Ability to meet critical deadlines
  • Ability to work quickly within a dynamic team
  • Ability to self-motivate

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Journalism or related field
  • 3-5 yrs professional experience in social media and digital marketing including experience managing SEO/SEM, email and social media campaigns
  • Proficient in Adobe Photoshop & Creative Cloud, MS Word, Excel & PowerPoint
  • Experience with WordPress and HubSpot
  • Experience using HTML and CSS preferred

What our clients are saying

“I contacted Cryoport to transport stem cells from Denver, Colorado, to Albuquerque, New Mexico, and the service provided was excellent. It was a hassle-free transport. I was especially impressed with the continuous communication throughout the transport and particularly appreciated the fact that not only did my shipment arrive in good condition, but Cryoport also made all of the arrangements for the return of the shipper so that I didn’t have to. Our facility will definitely use Cryoport’s service in the future and would recommend it to others.”
Stem Cell Transplant Coordinator – Cryoport Customer
“Cryoport does an amazing job of handling the shipping and logistics for transporting cryopreserved materials. We have switched to them for all of our exports.”
Bioengineering Core Employee – Cryoport Customer
“As a customer I'm very pleased with the service I received from Cryoport. Cryoport’s team always answered my questions, provided help in a professional manner and were extremely attentive.”
Cryoport Customer
“Had I known how great Cryoport’s dry vapor shipper and logistics system worked, we would have used Cryoport for all our previous shipments to the U.S. In the past we have used dry ice and several times we lost valuable cells because our shipments would sit in customs forever and the dry ice would evaporate. Cryoport eliminated that concern altogether. I will certainly be utilizing Cryoport’s services for future shipments.”
Principal Investigator – Cryoport Customer
“By using Cryoport I experienced much less stress as my shipment went through customs!”
Principal Investigator – Cryoport Customer
“I called Cryoport after hours for information about a shipment I needed to schedule and received absolutely outstanding customer service. Cryoport provided me with a lot of helpful information and great advice. It's rare and refreshing to receive such great service.”
Cryoport Customer
“Not only did my cells arrive safely, Cryoport’s service was professional and efficient. I highly recommend Cryoport.” 
Hematologist – Cryoport Customer

“Working with Cryoport was a truly remarkable difference compared to my experience with other shippers. With the previous shipping company I was working with, it took almost three months to establish a ‘deep frozen account’ and required numerous hoop-jumping shenanigans only to ultimately be informed that the company could not arrange a shipment to or from Israel, which they were informed from the start was our desired shipping source.

Our sales rep at this organization was as dumbfounded by our experience as we were. To his credit, after his company declined our business, he suggested I contact Cryoport. I have written thanking him for his suggestion and to let his ‘powers-that-be’ know how different my experiences were.”

Cryoport Biopharma Customer
“When compared to other shippers, I am highly satisfied with Cryoport’s pricing and service.”
Lab Manager – Cryoport Customer
“Our organization is more than impressed by our experience with Cryoport. We feel confident our material is being well-managed throughout transit. Cryoport provides extraordinary customer service and continuously they not only meet, but exceed our expectations. Late yesterday afternoon Cryoport worked tirelessly to coordinate a shipment to Japan and today seemed to effortlessly manage a late-day return. It is a pleasure working with Cryoport.”
Senior Supply Chain Analyst – Cryoport Customer
“Cryoport’s service is easy, straightforward and very convenient. We used to run into issues with transporting specimens to outside labs and Cryoport has eliminated this hurdle. Knowing Cryoport has it handled helps me sleep at night.”
Professor of Anatomy, Histology and Cell Biology – Cryoport Customer
“I'd like to commend Cryoport for their fantastic service. Our collaborator was also similarly impressed and will be recommending Cryoport to her colleagues. In addition to the great service and quality product, Cryoport’s pricing is second to none. We look forward to working with Cryoport for all of our future temperature-sensitive shipments."
Lab Manager – Cryoport Customer

"I want to thank everyone at Cryoport who was involved in the rapid recovery of the missing Cryoport shipper containing a patient’s tumor tissue. By promptly locating the shipper and recharging it while in transit, the patient was able to receive the vaccine manufactured from this tissue on time. We are so very appreciative of Cryoport’s customer service. Without the services that Cryoport provides, our clinical trials would not be available to patients."

Director of Clinical Operations — Cryoport Customer
“Cryoport provides a reliable solution to ship temperature-sensitive biologics around the world. The Cryoport solution is easy for scientists to use. They respond quickly, have great customer service and anticipate problems. I am able to speak to someone 24/7 who is an expert on MY package. It is personal service focused on deep frozen life sciences. I consider Cryoport to be an extended member of my team.”
Product Operations Specialist – Cryoport Customer